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Social listening: Does it matter?

By AccelSocial | November 13, 2018 | 0 Comments

Social media is an important part of your website traffic. Google analytics can tell you how many people visit your site from Facebook, Twitter and other social media, but there’s an entire area lost to analytics. Dark social isn’t tracked by analytics and falls into the catchall of direct traffic. It’s the black hole where […]

What to measure and why

By AccelSocial | October 16, 2018 | 0 Comments

Demand generation should be a holistic approach to optimizing the conversion and sales cycle. This way, you can form strong relationships with the right prospects. At the core of demand generation is measurement and testing. This is vital because, to quote Lewis Carroll, “If you don’t know where you’re going, any road will get you […]

Top Funnel inefficiencies

By AccelSocial | October 16, 2018 | 0 Comments

Sales and marketing teams are pressed for conversions and sales, leading them to place a natural importance on the latter end of the sales funnel. They prioritize on taking the leads they have and pushing them toward the sale, but ignoring top-end funnels and demand generation issues can corrupt the rest of the funnel. This […]

Learn the basics of modern lead generation

By AccelSocial | September 27, 2018 | 1 Comment

A good lead is worth its weight in gold, but many businesses take an antiquated approach to lead generation. People are digitally savvy and look for more than just a company. They want peace of mind that the company knows what they are doing and are experts in the field. Nurturing a lead and giving […]

How Content Creation Influences High Value Leads

By AccelSocial | September 12, 2018 | 1 Comment

At the heart of every great business is the content that defines it, which is where AccelSocial comes in. Content directly impacts a company‚Äôs brand identity and lead generation quality. It has all but replaced the entry level sales force and garnered such prominent value that new career paths have been created. There is no […]