Lead Generation

Intent data and B2B lead generation: How it works the pluses and minuses It’s no secret that the B2B industry is both more competitive and more difficult to successfully penetrate now than ever before. Not only can the number of B2B companies in the industry make it difficult for up-and-coming B2B industries to make an…

Strategies for Lead Generation If you’re looking to grow, then you need a lead strategy that brings in prospects from all areas of the sales funnel and nurtures them until they convert. If you want leads that click that buy button, then you need to understand lead basics and how different marketing strategies bring in…

Most business can’t run effectively without a proper sales lead generation strategy. It’s not just a matter of getting sales leads but getting ones that eventually convert. A good lead strategy is designed to bring in customers that need your business and have the intent to eventually use those services. It’s the beginning of your…